Target Holiday 2019
For the holiday shopping season, my team created 32 spots in both English and Spanish for Target. Three spots focused on their services and an additional thirteen were dedicated to promos, including big ticket days like Black Friday and Cyber Monday. My partner and I developed an advent calendar structure to house each promo that let us hero individual products while telling people that there were more promos to come.
The calendar was created in partnership with the wonderful humans at The Mill. All spots were shot in-studio in Los Angeles. They ran nationally over and over and over, especially if you were watching any NFL games. I even saw one on cable while flying somewhere over North Dakota, so that was interesting.
Each spot features Sam Smith’s cover of “I Feel Love” by Donna Summer.
Director: Lacey
Editor: Emily Spiegleman
Flame Lead: Anne Trotman
CD: Craig Love, Lena Kuffner, Gordon Hull
Creative: Jen Hubbard, Laura Bailey
Producer: Jay Jenkins, Jimmy Wade