Clinique “Beyond Perfecting Concealer”
In this product launch, we used real women with real skin instead of models. It was important for us to integrate their personalities and characteristics in the spot, something that’s often missing from beauty advertising as a whole. We ran a video shoot and a photoshoot simultaneously for all of Clinique’s international digital properties. These spots were shot in-studio in NYC.
ACD: Kelsey Liss
Creative: Jen Hubbard, Chandler Broadrick
Clinique “High Impact Mascara”
Clinique’s new High Impact Mascara kept lashes lifted for longer than ever before. So we used timelapse, of course. This spot and photoshoot was shot in-studio in NYC.