McDonald’s Backrooms
Prior to the release of the A24 movie Backrooms, we worked with McDonald’s to create a short film on what it looked like when a wanderer stumbled upon the McDonald’s on level 0. Fans loved it, garnering over 15 million entirely organic views and tens of thousands of comments across platforms. It was quickly copied by like every single brand ever right after we posted. The full 2 minute film also ran in Times Square right above A24’s Backrooms trailer ad. This video was created entirely in Cinema 4D.
Featured in Bloody Disgusting, Marketing Dive, PR Week, AdAge, Deadline, DesignRush, Complex, TodayYearsOld and even the Wall Street Journal (lol).
Director: Dave Pierce, Matt Burke
Editor: Matt Burke
Design: Nel Sparkman
CD: Eric Helin
Creative: Jen Hubbard, Laura Bailey
Producer: Jordan Leinan