Monopoly at McDonald's

Monopoly at McDonald’s

If you know about McDonald’s, you probably know about the Monopoly game at McDonald’s. What you may not know is that, in the US, the game was cancelled after an iconic scam took place (check out the HBO documentary, McMillions). After 9 years, we were tasked with bringing the iconic game back into the McDonald’s US market. The only problem? Everyone thought of it as a scam. So instead of avoiding the problem, we leaned in, re-introducing Monopoly at McDonald’s in the visual language of scams themselves. We even employed some iconic grifters (shout out Heidi Montag) to amplify it all.

We centered it all with a simple CTA with a double-meaning: GET YOUR BAG. And yeah, sometimes national multi-year campaign taglines only take 10 minutes to write. Never throw away a first draft.

This was shot in studio in Prague.

Featured in Adweek, CNN, CBS News, People, Barstool Sports, Allrecipes, Yahoo, Little Black Book, Fortune, HerCampus, USA Today and a lot more honestly I got tired of hyperlinking.

Director: Dan Streit
Editor: Mah Ferraz
Design: James Hughes
VFX: Electric Theater Company
Sound: Julienne Guffain
Color: Andi Chu

CD: Eric Helin
ACD: Jen Hubbard, Laura Bailey, Alex McClelland
Creative: Syd Illum, Vail Prior
Producer: Jake Freeman, Cece Ramirez