The Angel Reese Special
McDonald’s has a long history with hoops, from the iconic Showdown Super Bowl spot to the Michael Jordan Special. But those partnerships ended with the NBA. We worked with Angel Reese, a cultural force on and off the WNBA court, to create the Angel Reese Special: a BBQ Bacon QPC that nodded to past McD’s hooper meals and leaned into Angel’s favorite flavors. We had the opportunity to customize nationwide packaging (bags and cups) for the special.
For launch, we recreated the iconic Showdown spot with a twist. Angel faced off against WNBA icons past, present and future for her own lunch. From Angel’s mentor, WNBA legend Lisa Leslie, to current champ Breanna Stewart, to rising LSU star Aalyah Del Rosario, this campaign was about paying homage to the generations of female athletes that haven’t gotten the spotlight they’ve always deserved. This was shot on location in Miami, Florida.
Featured in Sports Illustrated, Hypebeast, Hypebae, Complex, Bleacher Report, People, The Today Show, Food Network, USA Today, Just Women Sports, Yahoo! Sports, Sports Business Journal, and reviewed by Review Brah.
Director: Anthony Jamari Thomas
Photographer: Conor Cunningham
Editor: Mah Ferraz
Color: Kaitlyn Battistelli
Sound: Julienne Guffain
Music: Beta Petrol
Social Videographer: Alex Kramer
CD: Eric Helin
ACD: Jen Hubbard, Laura Bailey
Creative: Mikayla Dumas, Nikki Vandervelde
Design: Bobby Engvall, James Hughes, Laura Bailey
Producer: Cris Flores, Sami Scholl, Jenny Bong
Nothin’ but net!